Ho ho ho ….
Haven’t had much to say on website traffic this year (so far) as there is always a lull over the summer and this summer has had more lull than most thanks to the marvelous weather …
I was just doing a check back over the past few months and noticed some interesting changes. As the traffic begins to return for the autumn (to be followed by the annual panto glut) there has been a change of scenery.
No longer does Google dominate our incoming traffic, in fact Bing+Yahoo now consistently exceed Google as originators of users. More importantly, they also deliver many more “conversions”. In fact, although Google conversions have increased from 15% to 20% (having peaked at one point near 22%), both Bing and Yahoo deliver 40% conversion figures. Delta delivers over 40% and even poor old ask delivers around 25%.
This leads me to surmise that Google simply doesn’t get it … it is sending me traffic that is not as interested in my site as the traffic sent to me by other search engines.
Way to go Google ….
First published review is in …. thanks to the Daily Information for their comments, including; “Philip Goudal as Benedick, however, completely steals the show”.
Second review, The Oxford Times.
Didn’t we do well!
Much Ado About Nothing
28th to 31st August 2013
The RAF Theatrical Association presents Shakespeare’s bitter-sweet comedy of misunderstanding and mistaken identities
Wednesday 28th to Friday 30th at 7.30pm
Tickets £15 (concessions for seniors and students £12)
Arts at the Old Fire Station
|This production supports the following charities
Well, we just got the call and Head Case has been invited to be performed at the 40th British All Winners Festival.
Each year, the British All Winners Festival showcases the very best of British amateur theatre in a week-long celebration of theatre. Drama Groups which have won Full Length or One Act Member Festivals during the preceding 12 months are eligible for invitation by the NDFA to take part. We won the AAD festival last February. This year, 2013, is the 40th such festival and it is a great privilege to be invited to take Head Case there.
The festival takes place at Teignouth’s Carlton Theatre between 7th and 13th July – not much warning to allow us to resurrect a production from last Feb but we’ll manage it.
This is the second year in a row that we have been invited to the BAWF as last year we took our play Towpath. When working with Flat Four a few years ago we often got to, and even won, the BAWF but nowadays I’m happy just to be invited … not that I think competitive drama should be taken too seriously as it is the audience we should be seeking to entertain not the adjudicator.
A curious piece of background for this year’s play – whilst my wife and I were on holiday in China last month we took a short Yangtze cruise and, on returning to the boat fro a short excursion, I actually did find a skull, a human skull, on the mudbanks of the river. The locals refused to believe it when we reported it but as the boat pulled away again we saw the police in attendance – Real life is like a play sometimes!
Down here in Weston-super-Mare we are members of the local Blakehay Actors’ Company, the resident company at The Blakehay Theatre – probably sounds a bit grander than it is but we strive to be professional in output even if amateur in wages!
Over recent years I have begun writing plays and the latest of the Head Case, has just had a rather successful run at the Avon Association of Drama’s One-Act play festival, winning Best Original Play and Best Production and earning the Best Actress award for Fran. Nominations were also achieved for one of the other actresses, for technical production and for directing. We also won four raffle prizes over the three days of the festival!
The script had also won the RAFTA One-Act Play Award prior to its first performance which was at The Blakehay Theatre last week. Click on the poster to be taken to StagePlays where the script (and performance licences!) can be obtained – the first 10 pages are available to read for free.
Head Case is a mystery play for three women. A blind sculptress is reconstructing the head of a dead girl for her Police Detective sister when she finds herself interrupted by a stranger. The play has been described as a real ‘page turner’ and received excellent audience feedback and adjudication comments. Original cast: Frances Iles, Rebecca Fuller, Gaye Shepherd.
The success of Head Case follows up on last years performances of my one-act Towpath. Again, we won the Best Original Play, Festival and Best Actress awards and were invited to perform at the NDFA British All Winners.
Towpath is a poignant comedy for four women of mixed ages. As with Head Case you can obtain the script and licences by clicking on the poster image – in this play, a women is found sitting alone on a canal bank where she is joined by a group of strangers, each with a tale to tell. Again, good audience feedback and adjudication comments were received; the adjudicator at the AAD Festival lived on a canal boat! Original cast: Frances Iles, Rebecca Fuller, Gaye Shepherd, Paula Luke.
Earlier plays include a short monologue called South Harrow which was written and recorded for the Urban Scrawl project. You can listen to the recording online. I also won the RAFTA One-act Play Award with Keepers but that has yet to be performed though the script can be found on ScriptCircle.
Currently I am working on some monologues and duologues plus a childrens’ story (based on a poem in Head Case) but I also need to look to the defence of local titles with a new play next year … now, where’s my ideas book?!
Update on goal conversion rates … Google still at the bottom, sadly Google UK even worse than Google.com ….
|Source||Goal Conversion Rate|
Well, months have gone by and there was a very quiet time over the sumer, but then I think that the UK was busy with other things What I am seeing now is a continued restoration of traffic, in fact Panda now tends to give me more rather than taking any away. Of course, all this might change at any random point in the future but for now things are on the (slow) up and up.
Google traffic is still not converting well which means that despite the traffic recovery, income is still way down. Google conversion is now around 27% so it is creeping up slowly.
This scattergram is quite interesting, it plots average position in the Google SERPs against average click-though … wish I could read into it how to improve things but it didn’t prove as clear cut as I’d expected.
Well, I shall never count SEO chickens, but, the September 18th Panda update (3.92 in old SELand terms, 19 in new) appears to have caused Google to assesses its opinion of our site and decide that its not so bad after all. Like I say, nothing is particularly certain in search engines anymore, which is why I have waited a while before commenting, but so far so good. Sometime about the middle of this month there will be another update … I wonder if we’ll hold our gains?
Meanwhile, Google has been improving the quality of traffic it delivers to us with a 4 percentage point improvement in “goal” completions … the 21% that Google achieves is still way below Bing (43%), Yahoo (41%) and referrals (70%), but its better than it was and I care more about traffic quality than traffic numbers
Well, the good is that Google Panda roamed around on 19th August and we got a very slight uplift … well, its better than a Panda slap … apparently, according to Google, Panda updates will now be more regular and “smoother” so there should be fewer massive rises and falls from this strange creature. Unfortunately, Google have also said that future Penguin updates will have more of a “jolt” to them … still, I’m not sure we’re wildly affected by that. Well be interesting to see how the Copyright infringement penalties kick in though We get most of our news from the excellent Search Engine Land.
Meanwhile, after a beautiful week in our new holiday let at Fistral Beach, I came home to find that I had stupidly left my laptop power supply in Newquay. No problem, I thought, so I rushed to PC World as soon as it opened this morning and looked through the replacement options – in the end I decided on a Logik LNP90WD … 90w laptop power supply, compatible with Dell but also with adaptors for a whole range of laptops – seemed like a good thing to have in as a spare anyway so I bought it – shame that its £20 more in store than on-line but I needed it immediately. Got it home, plugged it in, laptop decided it was not a recognised power supply and so refused to charge the battery. Checked the box “keep your laptop charged” it said, well, it doesn’t. “Compatible” it said, well it isn’t. I can run my laptop on it but the battery will not charge at all … thanks Logik.
Ahh well, back to work, a week’s worth of email to catch up on but War Horse tomorrow and Lion King next week… hoorah!