UKTW Weblog

March 26, 2012

Panda is back

Filed under: Uncategorized — uktw @ 3:06 pm

Well, that explains a few things. Traffic dropped off a lot at the end of last week and I put it down to us having a really sunny weekend – fewer people want to go into a theatre when its so lovely outside, especially when its the first really hot weekend of the year. Fair enough.

But I did think that the drop was quite substantial, so I was not surprised when I read today that the latest Google Panda update is rolling out. Apparently they tweeted the fact on 23rd March but I picked it up in the excellent SearchEngineLand

I had noticed the the continuous increase in traffic which started back in November when we switched back to UKTW had sort of levelled out and started to sag a bit a couple of weeks ago which I put down, in part, to the Panda update around the end of Feb as well as seasonal factors, bit this latest drop is quite significant.

When I said “I was not surprised” that does not mean I was not disappointed. I was. I am. 

I am because I put in a lot of work and was starting to make headway back to some sense of normality. now it looks like something has changed again at Panda HQ and we’re all guessing again … 

March 22, 2012

Moving back to Android in the raw

Filed under: Uncategorized — uktw @ 5:25 pm

Well, in truth, I never moved away but the first Android Application I developed seemed such a daunting task that I decided to use a high level development environment. I chose Windev Mobile 16 as it seemed well established and creates an abstraction of the Android environment which can be manipulated using thei own programming language and tools. Theoretically, the same code can then form the basis of Web or other implementations (in a future release even iOS I believe).

The system arrived and I installed it – the fact that it comes with a licence dongle is not surprising considering its £900 cost but the fact that the dongle cannot be replaced seems somewhat harsh … fortunately I have neither lost nor damaged mine but the fear of it was always at the back of my mind.

The first thing I found was that the documentation was not great … it was translated from French (no real problems) and covered Android in only quite superficial terms 0 there are, however, a number of working example apps that demonstrate many basic functions. Getting set up takes a while, you must still download and install the Android SDK but once all that was working you have an emulator and the ability to create apk files or install directly to a connected phone.

And so I started to develop … Many things really are very easy, even nested tab sets can be simply drawn on screen and filled with a few clicks … getting around the new programming language is not too hard either. But then I started to notice some issues.

The delivered system would often crash out, normally with some unspecified framework error and rarely in the same place twice. Ok, this could be my coding but there was no clue as to what was going on.

The sql ran wildly differently in the emulator and on the phone; only 1 field allowed in the order by clause, failure of the selection criteria in a delete, failure of replace … the list went on, in the end I could only use the database for quite simplistic things without something going wrong.

Window sizing and gravity worked completely differently on the phone and emulator, in fact the system often misplaced elements on the phone when they were clearly correctly placed in the emulator and development screens .. usually simply recompiling (without change) restored things but such randomness was deeply annoying.

Support was very slow (weeks rather than hours) and often deeply unhelpful … quite Gaelic one might say :-)

Finally, I wanted to integrate a complex existing java library and it all seemed very complex – indeed, I’m still not convinced it would have been possible.

And so, I came to the conclusion that I should bite the bullet and switch to direct programming of the Android SDK. This was largely prompted by Moodstocks releasing a new version of their fabulous image recognition library for Android which uses a local database to provide ‘instant’ recognition – however, even that carrot did not help me make the decision lightly as I have been a programmer for 43 years and have so far managed to side-step Java completely … hee hee. I have, however, become quite a devote of Eclipse (for PHP development) so that’s where I started.

Adding Android elements to my Eclipse install was an easy first step and I already had the SDK installed so I was pretty rapidly able to get the Moodstocks examples (which come as eclipse projects) up and running … to my delight, when I had issues, the Moodstocks staff were on chat all day and support was instant and intelligent (even when some of the questions weren’t!) – and yes, they too are French but are a pure delight to deal with!

What amazed me was that many of the tools I had paid for before were now sitting in front of me for free – less pretty I’ll grant you but a whole lot more functional and with immediate access to the engine room should I need it. What’s more, the abundance of worked examples available from a simple search meant that the steep learning curve proved pretty easy to climb and whilst I am no expert I think I can now produce reasonably competent, and complex, applications … importantly,. I have been able to incorporate and modify the likes of the Moodstocks library.

I make no claims to be a designer, but the UKTW Android App V2 is a whole lot better, faster and more stable than V1 … and I finally feel in control of its development … your mileage may vary but in future its the Android SDK and Eclipse for me every time

February 27, 2012

The Panda Story Update Updated

Filed under: Panda — uktw @ 11:58 pm

Ain’t it always the way … you publish an update and within a couple of hours things have changed again!

Google have now announced that Panda has been run again to “refresh the data” in their system, in other words to check which sites are “in” and which “out”. We, like everyone else, can only sit and wait to see if we’ve been hit though I get less nervous than I used to :-)

Google has also announced that February saw a broad range of changes across their search algorithms – around 40, some minor, some language/region specific and others somewhat shrouded in mystery.

 

The Panda Story Update

Filed under: Panda — uktw @ 5:30 pm

The Google Panda Update, One Year LaterAnyone trying to follow the Google Panda will realise what a confused story it is … so I am very grateful to the Wonderful SearchEngineLand for producing this InfoGraphic and allowing it to be copied across the web.

This is a concise summary of what Panda set out to achieve and, most importantly, when it did it.

I can report that the changes we made to the SeatChoice and UKTW domains appear to have done what we set out to do, in that traffic is back on an upward trend and, at current rates, will recover to previous levels at some point in the next few months. So, yes, it is possible to “recover” from a Panda slap.

The story is not as simple/bright as that may appear, of course. Although traffic has recovered, sales have not.

Can I blame this on Panda and the Google? No. In all truth I don’t think I can. It is possible that I am now being sent different traffic, traffic less inclined to purchase and more inclined to browse – evidence for this is that I don’t really do well in searches that include the keyword “tickets” but I do do well in general what’s on and tour searches.

Of course, with all the changes I have made it is also true that the site I have now is not the site I had at our peak, so there may be things I don’t do as well for the user as I used to.

My time should now be concentrated on tweaking my content to bring more ticket-hunters my way and making sure that I put as few obstacles in the purchase path as possible ….

This brought us from break-even to broke, but at least I feel under control again – but I will never take traffic (quantity or quality) for granted again …

Towpath wins Festival

Filed under: Personal, Theatre and Tickets — uktw @ 10:46 am

Last week/weekend was the Avon Association of Drama annual One Act Play Festival. With three new plays competing amongst the nine on offer this is clearly an active area for new drama.

And the result? Well, my play, Towpath, had a good night thanks to the superb cast …

  • Best Actress, Paula Luke
  • Best New Play, Towpath by Robert Iles
  • Overall Festival Winner

Not a bad outing :-)

The Towpath script is available from StagePlays which is great for you as you can read it but it does mean we can’t go forward into the NDFA and AETF new play competitions.

January 20, 2012

Andrew Lloyd Webber on the lookout for a new Jesus

Filed under: Theatre and Tickets — uktw @ 3:27 pm

The new talent show will be titled Superstar and will be broadcast on ITV for the first time after Lloyd Webber parted ways with the BBC.

The man responsible for worldwide sensations such as The Phantom Of The Opera, Joseph And The Amazing Technicolor Dreamcoat and Cats will be holding nationwide auditions where professionals and amateurs are welcome to enter. The prize will be the lead role in new arena tour production of Jesus Christ Superstar.

Lloyd Webber’s four previous talent searches have produced household names in the world of musical theatre. Former victors have won lead roles in West End productions of  The Sound Of Music, Joseph And The Amazing Technicolor Dreamcoat, Oliver! and The Wizard Of Oz.

The West End heavyweight commented: “Presenting a new, 2012 version of Jesus Christ Superstar for arenas is truly exciting. Some of the best performances of this show have been in rock venues and I’m thrilled to see the show return to its roots. ITV is providing the perfect platform for us to find a new, British Superstar.”

Information concerning the application process can be found on the ITV website. Announcements regarding the judging panel and an air date are yet to be made.

Phantom is touring the UK in 2012/13.

January 6, 2012

The Book of Mormon

Filed under: London, Theatre and Tickets — uktw @ 3:45 pm

The Book of MormonThe multi-award winning Book of Mormon looks set to come to the West End in 2013 – click on the cover to the right to get the soundtrack on Amazon (or listen to clips) but go elsewhere of you’re easily offended … actually, you might be offended even if you are not easily offended!

Personally I think that Trey Parker, Matt Stone and Robert Lopez have produced a masterpiece and only regret that I will have to survive on just the soundtrack for another year!

Update: Full details very soon!

WordPress update

Filed under: Personal — uktw @ 3:40 pm

Well, I’m glad I can post here because I sure can’t post on my business blog since the WordPress 3.3.1 update took out the editor and left an editor-shaed (but non functional) hole in the admin page … thanks guys, nice one!

November 29, 2011

UKTW vs The Panda

Filed under: Panda, SeatChoice — uktw @ 3:40 pm

Ok, so I took my own advice and was patient, very patient, to see all the good things we’d done would have the desired effect on traffic and sales. Now, you might argue that we didn’t wait that long but, to be honest, it was getting difficult to see a way out. When we transferred about 70% of our traffic from UKTW to SeatChoice we saw an immediate improvement in SeatChoice traffic, but not to the extent that we’d damaged UKTW. Over the days and weeks that followed, the improvement to SeatChoice slowly fell away back to worse than previous levels and the UKTW traffic started a long slow recovery.

From this set of circumstances I formed the idea that seatchoice.com was somehow toxic in that whatever I did the overall traffic on that site never seemed to recover, indeed, any new traffic delivered to this site was pretty soon leached away somewhere else. And so, eventually, I came to the conculsion that I was flogging a dead horse (domain) and would never win. Questions asked on the Google Webmaster Forum got answers basically denying that such a thing as toxic domains might exist but I could see no other explanation.

And so I decided, after discussion with interested parties, to ditch the seatchoice.om domain and revert to uktw.co.uk which we have been running since the mid-1990s, which seems to have a great reputation and has been almost impossible to “damage”! A couple of late nights later I had a new clean design up on UKTW (moving it from a “slower than 70%” to a “faster than 68%” site!) and put in place the 301 redirects and edits to kick all the traffic from seatchoice.com to uktw.co.uk

Within a couple of days the loss of traffic on seatchoice.com was major (as expected) but the growth in traffic for uktw was even better – in other words not only did I move the traffic successfully but I picked up some new people en route! Checking some key phrases on several search engines we dropped from the SERPs for SeatChoice where we had been on pages 5 to 10 and arrived, immediately, on page 2 for UKTW … from nowhere! Now that’s impressive. Its only been 4 days or so and yet traffic is up, sales are up and, if this were to continue, the road to recovery would be visible at last! In fact, we’re already better placed for our important search phrases using UKTW than we ever achieved with SeatChoice in months of trying.

This was a hard decision but I think the right one. We are not dropping the SeatChoice brand, just making it a “service” within the UKTW listings – which is actually where it started a few years ago … perhaps we should have stuck with it that way from day 1 … live and learn.

The journey is not over yet, and we’re still deep in the woods .. but at least now I have found a small path …

November 4, 2011

Theatre Archive Databases and Searching

Filed under: SeatChoice — uktw @ 10:35 am

Recently, we moved the Arts Archive stuff back into UK Theatre Web (www.uktw.co.uk/archive)  and even more recently we moved “live” performances out of UKTW onto SeatChoice (seatchoice.com)  – all changes made with 301 redirects – thus making our world a slightly cleaner place .. if its on then its only at SeatChoice, if its ended then its only at UKTW …

Yes, those who have followed stuff here will realise that this was part of post-Panda tidying up rather than, necessarily, making things more user friendly ;-) None the less, this is what we did.

The immediate effect of the first move was, of course, Arts Archive traffic dropped to 0 and UKTW traffic climbed a bit. Befor ethe next change we let things stabilise.

The effect of the second change was that UKTW traffic immediately fell by 75% … however, despite the 301 redirect, the rise in traffic on SeatChoice was far less (that is to say, not all the people who didn’t end up on UKTW did end up on SeatChoice!) …

What has been even more interesting is that, since then, the uplift on SeatChoice has fallen away again and the drop on UKTW has started to recover …. this is not particularly logical but it is what is happening – in fact, traffic on UKTW has doubled since the change and is still climbing.

This all led me to decide to have a look around. I started at utrs.list-team.com, a small Theatre Website Chart loisting a couple of dozen UK theatre websites and their traffic. I noticed a few strange things

1. NewsOnStage.co.uk, which I also run, has shown improving traffic .. this is odd as it is unashamedly a simple RSS aggregator, i.e. there is not one single piece of original content on the site!

2. London Theatre Database traffic has started to grow again despite the fact that it says there is currently NOTHING on in London!

This second point got me to thinking about things and I did a Google search for [london theatre database] .. the results were

1. The London Theatre Database .. great

2. The British Theatre Guide mentioning London Theatre Database as at last someone has started a theatre version of iMDB well, guess what, The London Theatre Database has 5,500 archived shows, UKTW has 94,000 ;-) .. this page was last updated 2009

3.  The Theatre Trust .. lovely site

4.  The London Theatre Database trying to raise money on-line .. this appeal closed a year ago and didn’t reach its target

Then a mixture of useful sites … including one which claimed to be the largest collection of on-line performing arts info in the world (mostly Broadway and London) but it lists fewer venues in the whole world than we list in the UK and has but a fraction of our content.

So, what do I take from this? Basically two lessons …

1) I have done a really bad job over the years of promoting our archive

2) It seems that whatever I do the reputation of UKTW will recover and tat of SeatChoice will not

So… I must ponder these facts further …

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